|
The plan started in 1986. A
Company called SLIP/SAFE was founded by Gary Holt. Gary had a background in direct
sales and owned an advertising agency in southern California. The agency was under
contract to develop a marketing plan for a man who had owned a janitorial firm. He
had discovered acids, when applied to commercial kitchens, made the task of cleaning
floors safer for his employees. As with any new chemically oriented industry, there
were problems with the formula, process and marketing. In this case, truthful
marketing. The primary problem, Gary discovered, was that the chemical etch would
over treat the tile so drastically that the recommended degreaser would not keep the floor
clean or if clean, not working. This resulted in the floor becoming slippery again,
within a few months. Complaints were not confined to the primary problem, since the
appearance level of the tile was significantly lowered. By chance, legal complaints
filed against the mans' company were obtained and it was apparent to Gary, after an
investigation, that an effective marketing plan could not be projected. From that
experience, Gary gained much knowledge about what did not work. There are
companies today that basically apply the same destructive chemical level and recommend the
same ineffective degreaser. Because of catastrophic insurance costs, desperate people
pay unreasonable fees to these companies. In the beginning, Gary decided to
take on the challenge; permanently reduce slip/fall injuries by at least 80% through the
development of a new formula and process that works. It would be a rewarding
challenge, since if successful, the number one non-vehicular cause of accidental
death would be neutralized, one-hundred billion dollars a year of losses would be
significantly reversed, and literally millions of people would be spared from a
lifetime of painful, debilitating injuries. An alarming fact; no slip safe solution
existed, the consequences, deadly. A resolution to the problem would create a huge
new market. The Slip/Safe Company was formed. Gary
decided to move out of the complaint ridden territory and start his plan. He decided
that such an important project, to be comprehensive, should take at least five years to
complete. The world-wide distribution, if successful, could come later. What
Gary did not realize, at the time, was that after finding the perfect complaint proof
formula, he would have a very effective basic compound, superior to, and therefore
effectively competing with at least ten separate sanitary functions. Honestly looking
for a new market had resulted in effectively developing a compound that could gouge huge
market shares out of the existing, most profitable segment of the entire cleaning chemical
business. Simply taking re-orders is a low stress task that will not require
high-pressure tactics to make a very comfortable living in this business. Gary's
first day in business resulted in a net profit of over $1,800.00. Business referrals
alone, often resulted in several jobs a day. By the end of his second year in the
business, he received a $120,000.00 order from one single customer, prepaid before
delivery.
Today, with the help of several professional scientists, more market
share has resulted. A market because 'BACTERIOFRENIC' qualities result on treated
surfaces.BACTERIOFRENIC is a condition whereby the surface itself resists the growth of
micro-organisms and fungi. In addition, pHluorus, approved for disposal down the
sewer systems of one of the toughest waste water control districts in the nation (San
Diego) will effectively reverse the role conventional cleaners play in promoting
biological contamination. A growing concern from public health minded citizens when
considering conventionally composed alternative cleaners. Imagine, one basic
compound that need be only diluted with water to perform several superior chemical
functions. A truly safe cleaner pHluorus has become the world's first,
multi-purpose, continual traction, restorative and bacteriofrenic agent.
Success at developing the only effective slip-resistant cleaner
resulted in responses from customers insurance companies writing, "no slip/fall
claims for years". The large chemical companies had to compete. Fortunately
they feared and or did not understand the unparalleled effectiveness and unmeasurable
importance of the negative fluorine ion factor. It took first hand experience with
the stuff, literally wading in it and selling it to industries employing not too careful
teenagers, to realize it was not a user unfriendly chemical. A governmental
agency report, unknown to the competition, had already given approval for the products use
as a safe cleaning chemical. It was now time to start the patent process so that the
competition, who wouldn't use it, couldn't use it. The problem with the other
cleaners, Gary discovered, is that the other cleaners are the problem. Bad
news for user pedestrians. A problem before or after an etch treatment. A fact
recently proven in our laboratory and by the world's largest fast food chain
system. The corporate fast food sponsored a campaign, which resulted in hundreds of
restaurants floors being etched, only to find that their slip fall loss reversals were
short lived, this, while using the most up to date non-fluorine based, so called,
"slip resistant" cleaner. When recommended degreasers were used, the
results were even worse. Slip/fall loss reversals were permanent with pHluorus users.
New Markets:
Upon application of pHluorus, it was scientifically proven that a
new generated surface (calcium fluoride) occurs on cement/grout. Another, entirely
new, enormous, never before realized market has materialized. Imagine, from an
ecologically friendly cleaning process, a solution that will significantly increase the
duration of most hard mineral surfaces. An increase because said surfaces can resist
micro organism intrusion, acid rain, and water abrasion. This, with no decrease in
flexural or compressive strength. Creating pre-tension qualities, the compound can be
applied on highways, sidewalks, parking centers, and building structures to name a
few. What will such a compound be worth in the building/construction
industry? What will the resulting bacteriofrenic quality be worth to hospitals and
facilities where hard to control biological contamination is a public health
concern? What role will pHluorus play in the industries future insurance
requirements? Slip/Safe distributors are finding out that profits are immense.
Gary has developed a successful, proven sales and service approach
through years of direct `on hands' experience. Belief is important, it's the first
step. But you've got to have support. Someone who can show you how to do
it. A successful method. Gary has done it! He can show you the way to
achieve freedom and financial independence, the SLIP/SAFE way!
PREFACE
"In the spirit of the doctrine of due diligence"
We believe that to raise public health standards, extensive research
and development must precede the marketing of a chemical product. Biological and
physical danger present as slippery, contaminated surfaces, is too often caused by the
cleaner in use. We believe that we must aid in educating the public to use proper,
efficient cleaners. We believe that our product and services to be so essential to
the maintenance of a high level of public health and welfare that we pledge ourselves to
represent only a slip-resistant, bacteriofrenic product line. We therefore have
created one that will comply with the new safety standard with 20 separate uses. The
information on the pHluorus Continual Traction Treatment is enclosed with that objective
in mind. The instruction Series 1000 describes in detail practical application
procedures at the user friendly level. The information Series 2000 is a compilation
of vital details necessary to fully implement the pHluorus Safety System. The Report
Series 3000 are documents of a scientific nature to substantiate all claims in the 1000
series tier level.
Many individuals contributed to the preparation of the tier
levels. First, we would like to thank the Distinguished Professor, Robert W. Parry, Inorganic
Chemistry, University of Utah. Dr. Parry's discoveries, as Chief Consultant,
resulted from years of empirical observations. Collaborators of researchers include,
but are not limited to:
Irina M. Curelaru-Nelson, Ph.D., Technical Physics, Ceramic
Chemist, Nuclear Physicist, Chalmer
University of Technology, Gothenburg.
Burden C. Musgrave, Ph.D., Physical Chemistry,
Lawrence Livermore National Laboratory.
Francois Cheong-Sait-Moy, Ph.D., Professor of Civil and
Structural Engineering, California State
University, Sacramento, CA.
Chief Counsel, Affidavit research, Sullivan Roche and
Johnson, San Francisco, CA.
O. James Pardau, Geologist, Environmental Management
Consultant, key roll in Federal Resource
Conservation and Recovery Act (RCRA).
Kevin Greenwood, Chemist, University of Utah.
Nancy Eastes, Industrial Hygienist, State of Utah, Industrial
Commission.
Leo Ferroni, Lab Technician, State of California, Department
of Transportation Division of
Facilities Construction Transportation Laboratory, Rigid Pavement
Branch, Sacramento, CA.
Ernest Ferrer, Senior Industrial Waste Control Technician,
Department of Public Works,
San Diego, CA.
Thanks to their contributions, the creation of the pHluorus Safety
Standard is a discovery of great importance. The invention produces, besides
slip-resistant qualities, the fluorination of most hard structural materials such
as cement, granite, tile or marble, an important break-through in preserving said
materials. The microbiofrenic nature of such a surface is so important that
non-fluorinated surfaces in rest rooms, kitchens, pools, etc., were until now, serious
unresolved health problems. All research has been performed with "due
diligence" in your behalf.
Gary Holt, January 1991
DEFINITIONS
Basic Unit:
The undiluted pHluorus product, as one unit, is one
gallon of pHluorus undiluted. One basic unit (when water is added) will make
six gallons of pHluorus cleaner concentrate, two gallons of tub etch, one gallon of
concrete etch, eight gallons of glazed tile etch, five gallons of unglazed tile etch,
fifty-five gallons of washroom ready mix, twenty-four gallons of carpet cleaner, and
fifty-five gallons of glass cleaner. All cleaners (except washroom, carpet or glass)
are diluted further through an adjustable automatic proportioning unit or manually. Profits
are created by purchasing basic units and diluting with water to sell or service at a
marketable price. Suggested net cleaner product profit percentages are approximately 200%,
divided between PROTECTED TERRITORY BASIC UNIT DISTRIBUTOR, BASIC UNIT DISTRIBUTOR and
INDEPENDENT CONTRACTOR. Up to 5000% for initial treatment and some cleaner functions.
Treatable:
The total treatable square footage is defined as all proposed
surfaces initially traction treated or restored and/or periodically cleaned. Example: The
following figures were derived from a market survey completed by Bruce Calahan, for the
Ceramic Tile Institute in October of 1988. The figures represent the amount of square
footage of tile (all types) sold along the Wasatch Front of Utah. We have found that
this area, historically, experiences less growth than others therefore statistics from
such a territory would not be disproportionate to an average in your chosen
territory. The Wasatch Front area would represent an area with a population of
500,000 people. The square footage of tile was concluded by taking the amount of
gross dollar sales by outlets along the Wasatch Front and dividing them by $1.50, which is
the average cost of tile per square foot. The figures are the best estimates
available at this time. The following factors need to be considered:
B. No figures were available to establish the square
footage of tile installed prior to 1988, however, prior construction levels in your area
can produce reliable estimates.
C. Figures do include all residential and Commercial
masonry, mortar, tub/shower, tile or stone horizontal/vertical interior and exterior
surfaces.
SQUARE FEET
Total tile square footage sold in
1988..........................................................................................10,333,000
Estimated Square footage for
1989...............................................................................................No
Change
Estimated monthly sale of
tile..................................................................................................860,000
Estimated increase/decrease to
1991.............................................................................................+7%
Present base for tile treatment since
1988...................................................................................... 84,000,000
Estimated base for masonry treatment
1991....................................................................................... 978,000,000
Vertical/washroom cleaning/carpet
exec.......................................................................................... 756,000,000
Existing treatable before
1988..................................................................................................687,849,000,000
Total treatable surfaces per 500,000
population...............................................................................696,647,000,000
Profit Projections from suggested retail prices
There are six-tenths of a bathtub/shower for every person in
America. About 20% of bathtubs are fiberglass or plastic, which cannot be treated but
can be cleaned most efficiently. Therefore, for every two people in America
there is one treatable bathtub or shower and more for cleaner. As an example,
a population of 500,000 people will contain 250,000 treatable bathtubs/showers and more
cleanable ones. One gallon of pHluorus will treat 120
tub/showers. One gallon of pHluorus will clean 7,500 square feet of
horizontal surface and 5,000 square feet of vertical surface, except washroom
ready-mix. One gallon of washroom ready-mix will clean 120 rooms for 1
day. Initial micro-etch has found an acceptable demand level of $.50 per square
foot and commercial bathtub/showers @ $12.95 per unit, $47.17 for residential. Vertical/horizontal
cleaning has found an acceptable demand level of $ 00.001096 per square foot per
cleaning. Horizontal friction treatment for pedestrian and vehicular traffic areas
represent 25% of the total existing treatable surface or 174,161,750,000 square
feet. Treating 1% of the total non-tub market, semi-annually, represents *174,161,750
horizontal square feet. Two percent of the market share per year is feasible or 348,323,500
square feet. Although the more expensive initial micro-etch/restorative is a one-time
application, the less expensive but repetitive cleaner is a daily use product in an
estimated 5% of the customer base areas (commercial kitchens, washrooms, pools, etc.) and
once a week for customer base residential areas.
GROSS PROFIT EXAMPLE FOR BASIC UNIT DISTRIBUTOR (most established
, obtainable cash flow market base)
If horizontal periodic cleaning is 5% of the total horizontal
treatable or 87,080,000 square feet, within six months it is feasible to control 1% of
that market share. At $00.001096 gross profit per square foot, the total daily
gross profit would be $9,544.06. Within a year, a projected 2% control of the market
share would be a daily gross profit of $19,088.12. New and established
non-periodic horizontal/vertical markets would add to this total
proportionately. Initial treatment fees add significantly to monthly profits.
DISTRIBUTOR/INDEPENDENT CONTRACTOR:
Protected Territory Basic Unit Distributor: (2,500,000
population)
This distributor has no license fee however an initial purchase of
enough basic units to supply five Basic Unit Distributors for one month is
required. After six months, a negotiated basic unit total must have been
purchased. Within a year another negotiated total and a 7% increase per year
thereafter for 5 years. This distributor solicits and sales treatable installations
to the national commercial trade (through trade shows, national corporations
etc.). Appointing and training basic unit distributors is a primary
responsibility. Five basic unit distributors must be appointed within one
year. Failure to purchase or perform as agreed will result in loss of protected
status.
Basic Unit Distributor: (500,000,000 population)
Protected territory basic unit distributor may charge a license fee
to this distributor. Slip Safe Inc. shall limit the appointment of basic unit
distributors in a defined geographic area. When the total of all basic unit
distributors and their appointed Independent Contractors in that area are achieving a
combined market penetration of 1% of the total treatable market, monthly, no new
basic unit distributors will be licensed. Distributor responsibilities are:
1. To appoint and train Slip Safe Independent Contractors for sales
and installations.
2. To inventory Slip Safe pHluorus for resale to Independent
Contractors.
3. To solicit and sell treatable installations to the territorial
commercial trade.
4. To assist in servicing national accounts in the territory.
Independent Contractors:
Slip Safe Inc. has developed numerous methods by which pHluorus can
be marketed. A sale is usually created once the prospect learns about the
effectiveness of the product and the dramatic change in appearance. Seeing is
believing. For this reason an independent contractor should be able to average at
least five demonstrations a day. In every community there exists a large group of
self-employed, part-time people who have been trained in selling techniques. Many are
females whose earnings are keyed to results from the sale of a product or service which
brings them into the home. These individuals have an existing customer base and they
are interested in handling additional products which are profitable and which complement
their existing services. Many of these entrepreneurs can be located in the Yellow
Pages, others can be attracted by placing adds in the Part-Time Classifieds. When
they learn that they can earn $14.14 (residential tub/shower) for five minutes of easy
labor, doing meaningful, constructive work, they become excited. Selling one kitchen
a week earns them an additional $450.00. This is serious money for part-time
work. Full time dealers earn substantially more.
"OUR CREDO"
We believe that to raise public health standards, extensive
research and development must precede the marketing of a cleaner product. Biological
and physical danger present as slippery, contaminated surfaces, is too often caused by the
cleaner in use. We believe that we must aid in educating the public to use proper,
effective cleaners. We believe that our product and services to be so essential to
the maintenance of a high level of public health and welfare that we pledge ourselves to
represent only a slip-resistant, bacteriofrenic chemical agent. |
