SALES
INFORMATION
As
mentioned previously there are two primary methods which we have
proved to be effective in selling our product. In using
either of the two methods it is extremely important that you
speak with the person who has the authority to authorize a purchase. Do
not waste time talking to anybody else. This may sound extreme
but you can run into payment problems if product is ordered by
anybody else. Do not leave messages, they are a waste of
time.
You are not a salesperson. You are a Safety
Consultant representing pHlourus Inc. What you offer
can save your client thousands of dollars a year in reduced insurance
premiums and workers compensation. It also provides a more
efficient and safe working environment for their employees. And
as an added benefit it will make their floors cleaner then they
have been since they were new. Believe it, express
it, demonstrate it!
You provide a solution to a problem that has plagued your
client since he or she opened their doors. Do not be afraid
to make initial contacts, clients will thank you for making their
lives better but they need to experience it first. Have
confidence in the fact that the product you offer works and is
appreciated greatly by those who use it.
The key is getting your foot in the door. Many people
find it easier to make their initial approaches over the telephone,
this tends to be less intimidating.. We have found that
when using the word for word script provided 1 in 4 business
owners accept our offer, 50% of those will become permanent clients. Because
of the low cost of long-distance telephoning (10 to 12 cents
per minute) this becomes an efficient and cost effective way
to reach hundreds of potential clients. The average call
lasts 5 minutes so it is easy to see how quickly the numbers
add up in your favor when you look at the cost sheet provided
later.
When you feel comfortable with your pitch you should expand
your business by contacting local proprietors. Our experience
is that 8 out of 10 owners when contacted in person and given
a correct pitch and demonstration will become permanent customers. This
presents enormous opportunity! |