THE
PRODUCT
There
are two primary methods of selling pHlourus. In person prospecting,
and telemarketing. Both have proven to be effective but
the method you choose will depend on your abilities and preferences. We
recommend that you try both to see which works best for you. The
first thing you need to know is how to apply the product.
All containers are provided with a label which gives instructions
for use. We also send with each variable gallon drum a wall
chart with simple illustrations to be mounted above the drum. However
you will still occasionally need to explain how to apply the
cleaner. For initial application the procedure is as follows: First
sweep the floor clear of any debris. Second pre-wet the
floor, using a hose when available. Third mop apply the
concentrate amply. Note that it must be spread evenly about
the floor immediately after putting it down. Fourth use
a bristle broom to brush vigorously, paying special attention
to problem areas. Fifth pressure rinse using a generous
amount of water, again use a hose when possible. Sixth using
a bristle broom brush vigorously. Seventh rinse again. Eighth
squeegee the floor. For the daily application the procedure
is as follows: First dilute the concentrate with water at
a ratio of 1:6. Second sweep floor clear of debris. Third
apply the mixture amply to the floor. Fourth using a mop
or bristle broom spread over the surface of the floor. Fifth
rinse using a generous amount of water, use a hose when possible. Sixth
squeegee the floor.
These procedures are similar to the procedures already being
used by most businesses that clean their floor as a part of their
regular routine. The initial application is slightly more
intensive than their usual routine, however it only needs to
be performed once if they continue to use pHlourus in their daily
cleanings. It does replace their current cleaner, they
do not need to use both.
You need to be able to explain to your potential clients that
part of the reason that they have a problem with their floors
being slippery is that traditional cleaners leave a residue which
builds up and masks the floors innate ability to be slip resistant. Phlourus
strips the floor of that residue and creates a micro-etch which
is essentially a grated surface on the microscopic level. This
micro-etch is permanent but can be worn down or covered up with
conventional cleaners, so it is important that your clients use
our product on a regular basis.
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